RMRF Insight Conference 2010

Dollywagon founder, Jason Brownlee, has been invited to speak at the ever popular Regional Press Media Research Forum (RMRF) Conference 2010, which will take place on 13th January 2010 at Browns Court Rooms, Covent Garden, London.

This year’s conference theme is ‘Research as a route to profit’. In a challenging media environment it’s more important than ever for media researchers to demonstrate the value of their work, not only to their own organisations but also the wider advertising industry.

Jason’s presentation will address the question, “How can media research drive both revenue and profit growth for Regional Press titles?”

Sharing the platform with Jason later in the day will be Sally Hubbard, Insight Account Manager at Northcliffe Media. Sally will be unveiling Northcliffe Media’s new “Classified Vertical” research project, a highly innovative online diary study that was designed and executed by Jason.

Watch this space for copies of the presentations etc.

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