The Online Multiplier – how does radio advertising boosts brand browsing online?

Jason Brownlee, founder of Dollywagon Media Science, will be speaking at this year’s RADIODAYS EUROPE conference, which takes place in Copenhagen 18-19th March 2010.

RADIODAYS EUROPE is the most important radio conference in Europe, bringing together private and public service broadcasters from all over the continent. (more…)

My last Network Analytics post discussed how group ‘leaders’ in World of Warcraft can be very different from successful ‘leaders’ in off-line communities.

I received good feedback on that post (some of it quite entertaining!) but it indicated a general blurring of the terms ‘leadership’ and ‘influence’. Both concepts are important for social media marketing, but they are poorly understood and tend get mixed up.

This post will try to offer some useful distinctions between what it means to be a ‘leader’ and what it means to have ‘influence’ within a social network. (more…)