A rookie’s guide to network science – new videos

A rookie’s guide to network science – new videos

When people hear about the Influence Engine and learn what it can do, they often want to know how it works.

We’re really happy to explain the principles of network science that power the Influence Engine, but one of the challenges we face with media folk is getting them to ‘think network’.

Knowing a little bit about network science can really help marketers and media professionals to create better advertising campaigns, but many of the core ideas and concepts often seem quite weird to people steeped in conventional media practice.

Through a process of trial and error I’ve developed simple stories that gently ease new-comers into the network science swimming pool. After many discussions with people in media and advertising I’ve discovered that sketching out simple network drawings is the best way to de-mystify network science and engage people with this incredible new frontier of marketing information.

In response to popular demand I’ve therefore set up a video camera in our office and created 4 short films that introduce the basics of network analysis to interested rookies.

You can view the movies via the following Youtube links:

Part 1 of a rookie’s guide to network science: nodes & edges

Part 2 of a rookie’s guide to network science: why networks are like icebergs

Part 3 of a rookie’s guide to network science: how network influence emerges

Part 4 of a rookie’s guide to network science: different kinds of network influence

I have no doubts that my efforts are far from perfect, but I would be very grateful for any feedback on these movies. I’m also very happy for anyone to use them if they help to explain the exciting potential of network science.

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