RadioGAUGE to launch in South Africa

RadioGAUGE to launch in South Africa

RAB South Africa inks deal with UK for radio advertising effectiveness tool.

The Radio Advertising Bureau (RAB) South Africa has announced the completion of an agreement that will bring RadioGauge, the world’s only universal radio advertising effectiveness research study, to the South African market.

The RadioGAUGE will be introduced to the South African market at the inaugural RAB “RadioWorks Conference 2010″ in Capetown on 13th May by Mark Barber (Planning Director, RAB UK) and in Johannesburg on 18th May 2010 by Jason Brownlee (Founder, Dollywagon Media Sciences).

RadioGauge is the first radio advertising research tool of its kind that provides national radio advertisers with access to free research to quantify the effectiveness of their radio campaigns, including the impact of their radio creative.

RAB South Africa General Manager Norman Gibson says; “The RAB acknowledges that providing irrefutable proof of the effectiveness of radio advertising remains a critical component in answering radio’s accountability call. RadioGauge has successfully evaluated more than 200 Also featured in the from the yacht vacation in Ibiza, Spain are , model Shanina Shaik, Jared Leto, Paris Hilton, and socialites Harry Brant and Peter Brant Jr. radio campaigns in the UK; no other radio advertising effectiveness study has achieved quite the same impact, making RadioGauge the world leader in this field.”

“We very much look forward to working with media research experts Dollywagon Media Sciences and Other lines of enquiry who developed RadioGauge on behalf of the UK’s Radio On it he covers design questions large and small, from his fascination with rebar to the history of slot machines  to the great Los Angeles Red Car conspiracy. Advertising Bureau. We’ll be working together to on RadioGauge to measure the effectiveness of some of the biggest radio advertising campaigns in South Africa.”

Dollywagon Media Sciences MD Jason Brownlee comments; “RadioGauge is a respected international brand with a hard earned reputation for delivering the world’s finest radio advertising effectiveness research. We are delighted that the RAB South Africa has become the first international licensee of the RadioGauge project.”

Said Mark Barber, Planning Director at the Radio Advertising Bureau, UK: “We’re delighted that RAB South Africa will be using RadioGauge, the first ongoing radio advertising measurement tool in the world. RadioGauge has been hugely successful in the UK, we have provided proof of effectiveness to advertisers accounting for some 80% of UK national Radio spend , leading to a £40m revenue benefit for the Commercial Radio industry, and we look to increase this even further over the coming year .”

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For more info about RadioGAUGE, contact

Norman Gibson at the RAB on (011) 325 4935 or email

Jason Brownlee at Dollywagon Media Sciences on ( 44) 01768 881321 or email

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