Mediaweek Award short list #2: RadioGauge International

Mediaweek Award short list #2: RadioGauge International

Since its inception in January 2008, RadioGauge has become the industry standard tool for measuring radio advertising effectiveness and optimising creative performance. This single piece of research has transformed the fortunes of the UK radio industry and in 2009 played a crucial role in driving radio’s first growth in share of advertising revenue for five years.

Recognition of its huge success in driving revenue in the UK has led to the RadioGauge model being adopted in other countries around the world: RadioGauge South Africa launched in May 2010, and discussions are ongoing with operators in North America, Europe and Australasia.

The Radio Advertising Bureau (who commissioned the study) and Dollywagon (driving its international development) are proud to announce that RadioGauge International has been shortlisted for ‘Best Research Initiative’ in the prestigious Mediaweek Awards 2010. The RAB have created a YouTube video as part of their award entry that does a great job of explaining the project, which you can view below.

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