Why do people still listen to radio – is it a social network thing?

Why do people still listen to radio – is it a social network thing?

At Dollywagon we live happily on both sides of the great divide that splits the modern media industry.

On the one hand we”re excited about our work in the emerging science of Network Analytics, which is shaping the future of social media. And on the other we”re passionate about our work in good ol” commercial radio, the world”s most venerable wireless broadcast medium.

It”s interesting to watch how new technologies are changing the way we consume audio content, and even changing the way think about “radio”. The Web now offers radio listeners customisable music choice, higher quality audio, mobile apps that stream music, advert-free content (or at least more relevant advertising), social features, and so many other exciting benefits it”s a wonder more people don”t use it.

Why do so many of us still listen to conventional radio?

There are many answers to this question (check out this thread on Quora.com). But our experience of developing both radio brands and new social media technologies leads us to a new conclusion. Here”s our thought.

Listening to radio is rarely a lonely experience; indeed, people The IRS estimates that somewhere between 27 and 31 percent of earned income tax free-credits-report.com s were issued erroneously in 1999, either because of taxpayer confusion or fraud. explicitly switch on the radio for “company”. Listeners often say it feels like a DJ is in the same room or car with them, and that can feel nice.

However, even when the DJ isn”t speaking listeners feel aware that other people they know are experiencing the same thing, at the same point in time, as they are.

This makes the live radio listening experience feel more “real” or “alive” than time-shifted casino online media consumption or iPod listening sessions. This is probably because listeners feel, at some important psychological level, that they”re not the only witness to their subjective experience.

However, I think this only comes into play when listeners have “real space” (rather than “virtual” or “online-only”) relationships with other people that shared the same live radio experience.

For instance, if I read a forum post from a guy in California (I live in England) about an internet radio show I heard yesterday, it isn”t the same as knowing my work colleague or best mate listened to the same FM breakfast show as I did this morning.

I don”t think the vehicle or the medium through which a live-radio audio experience is delivered is actually as important to listeners as knowing (perhaps anticipating?) what other people in one”s “real space” social network are also tuning into.

Today, most people I know through real-space relationships find that broadcast wireless radio (FM/ AM/ DAB) is the easiest and most convenient way to access popular live radio.

However, I don”t think anyone cares too much if other, equally convenient media technologies appear, just so long as they make it easy to access the live radio experiences that I and my “real space” neighbours like to “share” and talk about.

4 People read this post and left a comment

  • saira 26/04/2012

    because people wants to enjoy music and some people hear radio because they wants to get knowledge .this is good to listen.
    .

  • Liiiiiilly 20/12/2012

    Because its free. Dude, CDs and MP3s are expensive and unauthorized downloading is illegal.

    Radio is free, legal and varied. Fine for me. :)

  • Christianne Eric Orbiso 7/01/2013

    It’s true. Radio is still pervasive despite the existing of new media in this contemporary era.

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