Twitter: a network of influence
Dollywagon has teamed up with Research-Live, the official magazine and website of the UK’s globally respected Market Research Society (MRS).
Together we have been monitoring the activity of the market research (MR) community on Twitter in order to find the MR community’s most influential tweeters.
This project has demonstrated how to locate a group of people engaged within a specific field of interest, analyse what they are discussing and then pin-point the key individuals who lead specific sub-groups and shape community opinion.
You can follow this link to read the article at Research-Live.
Dollywagon and Research-Live will continue to analyse the MR community and provide regular updates on how MR professionals engage with each other on Twitter.