Blog | Dollywagon

We’ve had some interesting questions about our powerful approach to analysing content from the social web. The questions came from…

Here’s a new image (below) that we’ve quickly made for a Biotech client. We’ve built a simple browser-based interface that…

Most big companies today now use some kind of ‘listening platform’ to monitor market-relevant keywords and brand mentions on the…

Our last post featured a quick experiment to see what happens when we take a large quantity of newsworthy text…

Like many people the Dollywagon team has been appalled and fascinated in equal measure by the ongoing News International phone…

Thanks to the development of the Social Web we are witnessing the emergence of new “massive-passive” data sets. Cynics shouldn’t…

The ground breaking findings from the first three waves of the South African Radio Advertising Bureau’s (RAB) RadioGAUGE effectiveness research…

We’ve been experimenting with making what I call ‘content networks’. “So what?” I hear you ask. Well, content networks might…

Our last post discussed how the Influence Engine can deliver valuable market intelligence by detecting hidden market structures and relationships…

One astonishing fact, amongst many, about the World Wide Web is that no single entity has designed, planned or controlled…

At Dollywagon we live happily on both sides of the great divide that splits the modern media industry. On the…

Throughout my time as a media researcher, the people who always impress me most are the alchemists that transform a…

Dollywagon’s Jason Brownlee spoke to a ‘standing-room-only’ break-out session at this year’s ‘Marketing: The Art of’ conference, held at the…

Dollywagon has some great news that we’d like to share with you. We’re proud to announce that two research projects…

The forthcoming Marketing: the Art Of conference offers a snapshot of all that is current in the world of marketing…

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