Dollywagon Blog

Do market researchers get prickly about social web data?

Do market researchers get prickly about social web data?

Consumers around the world generate an avalanche of social media chatter every day. Much of this material takes the form…

Read more »
Twitter: a network of influence

Twitter: a network of influence

Dollywagon has teamed up with Research-Live, the official magazine and website of the UK”s globally respected Market Research Society (MRS)….

Read more »
Cher Lloyd tweet meme: sarcasm does not compute

Cher Lloyd tweet meme: sarcasm does not compute

We”ve had some interesting questions about our powerful approach to analysing content from the social web. The questions came from…

Read more »
Real-time Twitter content analysis

Real-time Twitter content analysis

Here”s a new image (below) that we”ve quickly made for a Biotech client. We”ve built a simple browser-based interface that…

Read more »
Analysing the content of 100,000 tweets about cosmetics

Analysing the content of 100,000 tweets about cosmetics

Most big companies today now use some kind of ‘listening platform’ to monitor market-relevant keywords and brand mentions on the…

Read more »
Analysing the Murdoch Phone Hacking transcripts #2

Analysing the Murdoch Phone Hacking transcripts #2

Our last post featured a quick experiment to see what happens when we take a large quantity of newsworthy text…

Read more »
Analysing the Murdoch Phone Hacking transcripts

Analysing the Murdoch Phone Hacking transcripts

Like many people the Dollywagon team has been appalled and fascinated in equal measure by the ongoing News International phone…

Read more »
Interest intensifies in Twitter-powered stock trading platforms

Interest intensifies in Twitter-powered stock trading platforms

Thanks to the development of the Social Web we are witnessing the emergence of new “massive-passive” data sets. Cynics shouldn’t…

Read more »
RadioGAUGE proves that radio advertising works in South Africa

RadioGAUGE proves that radio advertising works in South Africa

The ground breaking findings from the first three waves of the South African Radio Advertising Bureau’s (RAB) RadioGAUGE effectiveness research…

Read more »
Influence analysis maps the mind of the Market Research industry

Influence analysis maps the mind of the Market Research industry

We’ve been experimenting with making what I call ‘content networks’. “So what?” I hear you ask. Well, content networks might…

Read more »
Predicting the future of the smartphone market with Twitter

Predicting the future of the smartphone market with Twitter

Our last post discussed how the Influence Engine can deliver valuable market intelligence by detecting hidden market structures and relationships…

Read more »
Influence Analysis reveals hidden intelligence in social web data

Influence Analysis reveals hidden intelligence in social web data

One astonishing fact, amongst many, about the World Wide Web is that no single entity has designed, planned or controlled…

Read more »
Why do people still listen to radio – is it a social network thing?

Why do people still listen to radio – is it a social network thing?

At Dollywagon we live happily on both sides of the great divide that splits the modern media industry. On the…

Read more »
Twitter data can look beautiful

Twitter data can look beautiful

Throughout my time as a media researcher, the people who always impress me most are the alchemists that transform a…

Read more »
'Marketing: The Art of' conference presentation

'Marketing: The Art of' conference presentation

Dollywagon”s Jason Brownlee spoke to a “standing-room-only” break-out session at this year”s “Marketing: The Art of” conference, held at the…

Read more »