Dollywagon Blog

Defining influence is a ‘black art’ – it needn’t be

Defining influence is a ‘black art’ – it needn’t be

Defining and measuring “influence” often seems like a black art. A quick Google search will turf up lots of methods…

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'Team Dollywagon' cycle jersey competition

'Team Dollywagon' cycle jersey competition

Dollywagon is named after a mountain in England”s Lake District, where we”re based. It”s a great place for cycling enthusiasts…

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RadioGauge gets another nomination – Campaign Media Awards 2010

RadioGauge gets another nomination – Campaign Media Awards 2010

We got another great email today informing us that the Radio Advertising Bureau”s entry for RadioGauge has been voted a…

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Social Network Analysis can save *a lot* of time and money – a case study

Social Network Analysis can save *a lot* of time and money – a case study

We received interesting feedback about our recent post that told the story of an Influence Engine client that could have…

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2010 EGTA Radio Conference, Istanbul

2010 EGTA Radio Conference, Istanbul

Dollywagon”s Jason Brownlee will be speaking at EGTA”s 10th Radio Thematic Day on the 15th October in the glorious city…

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Should government economic development be more like Twitter?

Should government economic development be more like Twitter?

John Robb, author of the Global Guerrilla blog, has written a provocative post about the ‘cognitive slavery’ of social media…

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Does the Influence Engine lower the costs of social media?

Does the Influence Engine lower the costs of social media?

A new client recently came on board with Dollywagon to test the Influence Engine. They (a leading global media agency)…

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RadioGauge South Africa – 1st case study

RadioGauge South Africa – 1st case study

The RAB South Africa is proud to bring you the results of their first ever RadioGauge advertising effectiveness research study….

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Mediaweek Award short list #2: RadioGauge International

Mediaweek Award short list #2: RadioGauge International

Since its inception in January 2008, RadioGauge has become the industry standard tool for measuring radio advertising effectiveness and optimising…

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Mediaweek Award short list #1: "Radio – The Online Multiplier"

Mediaweek Award short list #1: "Radio – The Online Multiplier"

Launched in January 2010, the ground-breaking ‘Radio: The Online Multiplier’ study has caused a fundamental re-evaluation of the role of…

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Does the Influence Engine weed out spammers?

Does the Influence Engine weed out spammers?

Our last blog post about the Top 40 List of #NEfollowers provoked an interesting comment from chris@ooer.com (check out the…

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Who are the most influential #NEfollowers?

Who are the most influential #NEfollowers?

Dollywagon has developed an Influence Engine that can pin-point the key leaders, influencers and idea creators in any online community…

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Will ‘Facetime’ on the iPhone 4G be the latest video-calling flop?

Will ‘Facetime’ on the iPhone 4G be the latest video-calling flop?

In many ways Apple’s newly unveiled iPhone 4G represents the current state-of-the-art in terms of what a mobile phone can…

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A rookie’s guide to network science – new videos

A rookie’s guide to network science – new videos

When people hear about the Influence Engine and learn what it can do, they often want to know how it…

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Twitter Political – Top 30 most influential tweeters today

Twitter Political – Top 30 most influential tweeters today

The UK General Election isn”t over yet. As the leaders of the three main political parties wrestle with the challenge…

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