Blog | Dollywagon

Defining and measuring “influence” often seems like a black art. A quick Google search will turf up lots of methods…

Dollywagon is named after a mountain in England’s Lake District, where we’re based. It’s a great place for cycling enthusiasts…

We received an interesting question today from @mlyeadon at Spreading Jam, who asks: “Just wondering if you can run the…

We got another great email today informing us that the Radio Advertising Bureau’s entry for RadioGauge has been voted a…

We received interesting feedback about our recent post that told the story of an Influence Engine client that could have…

Dollywagon’s Jason Brownlee will be speaking at EGTA’s 10th Radio Thematic Day on the 15th October in the glorious city…

John Robb, author of the Global Guerrilla blog, has written a provocative post about the ‘cognitive slavery’ of social media…

A new client recently came on board with Dollywagon to test the Influence Engine. They (a leading global media agency)…

The RAB South Africa is proud to bring you the results of their first ever RadioGauge advertising effectiveness research study….

Since its inception in January 2008, RadioGauge has become the industry standard tool for measuring radio advertising effectiveness and optimising…

Launched in January 2010, the ground-breaking ‘Radio: The Online Multiplier’ study has caused a fundamental re-evaluation of the role of…

Our last blog post about the Top 40 List of #NEfollowers provoked an interesting comment from chris@ooer.com (check out the…

Dollywagon has developed an Influence Engine that can pin-point the key leaders, influencers and idea creators in any online community…

In many ways Apple’s newly unveiled iPhone 4G represents the current state-of-the-art in terms of what a mobile phone can…

When people hear about the Influence Engine and learn what it can do, they often want to know how it…

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