RadioGAUGE International

RadioGAUGE International

RadioGauge has become the industry standard tool for measuring the effectiveness of radio advertising and its creative impact. This project has transformed the fortunes of UK radio by playing a crucial role in driving radio’s first growth in advertising revenue share for five years.

Recognition of its huge success in driving revenue in the UK has led to the RadioGauge model being adopted in other countries around the world: RadioGauge South Africa launched in May 2010, and discussions are ongoing with operators in North America, Europe and Australasia.

RadioGauge International is a close collaboration between Dollywagon and the UK’s Radio Advertising Bureau (RAB) and Other lines of enquiry.

Posts from RadioGAUGE International

RadioGAUGE proves that radio advertising works in South Africa

RadioGAUGE proves that radio advertising works in South Africa

The ground breaking findings from the first three waves of the South African Radio Advertising Bureau’s (RAB) RadioGAUGE effectiveness research…

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Why do people still listen to radio – is it a social network thing?

Why do people still listen to radio – is it a social network thing?

At Dollywagon we live happily on both sides of the great divide that splits the modern media industry. On the…

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Dollywagon projects win silver, then gold!

Dollywagon projects win silver, then gold!

Dollywagon has some great news that we”d like to share with you. We’re proud to announce that two research projects…

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RadioGauge gets another nomination – Campaign Media Awards 2010

RadioGauge gets another nomination – Campaign Media Awards 2010

We got another great email today informing us that the Radio Advertising Bureau”s entry for RadioGauge has been voted a…

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2010 EGTA Radio Conference, Istanbul

2010 EGTA Radio Conference, Istanbul

Dollywagon”s Jason Brownlee will be speaking at EGTA”s 10th Radio Thematic Day on the 15th October in the glorious city…

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RadioGauge South Africa – 1st case study

RadioGauge South Africa – 1st case study

The RAB South Africa is proud to bring you the results of their first ever RadioGauge advertising effectiveness research study….

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Mediaweek Award short list #2: RadioGauge International

Mediaweek Award short list #2: RadioGauge International

Since its inception in January 2008, RadioGauge has become the industry standard tool for measuring radio advertising effectiveness and optimising…

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RadioGAUGE to launch in South Africa

RadioGAUGE to launch in South Africa

RAB South Africa inks deal with UK for radio advertising effectiveness tool. The Radio Advertising Bureau (RAB) South Africa has…

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RADIODAYS EUROPE conference: Copenhagen 18-19th March

RADIODAYS EUROPE conference: Copenhagen 18-19th March

The Online Multiplier – how does radio advertising boosts brand browsing online? Jason Brownlee, founder of Dollywagon Media Science, will…

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