
RadioGAUGE proves that radio advertising works in South Africa
The ground breaking findings from the first three waves of the South African Radio Advertising Bureau’s (RAB) RadioGAUGE effectiveness research…
Read more »RadioGauge has become the industry standard tool for measuring the effectiveness of radio advertising and its creative impact. This project has transformed the fortunes of UK radio by playing a crucial role in driving radio’s first growth in advertising revenue share for five years.
Recognition of its huge success in driving revenue in the UK has led to the RadioGauge model being adopted in other countries around the world: RadioGauge South Africa launched in May 2010, and discussions are ongoing with operators in North America, Europe and Australasia.
RadioGauge International is a close collaboration between Dollywagon and the UK’s Radio Advertising Bureau (RAB) and Other lines of enquiry.
The ground breaking findings from the first three waves of the South African Radio Advertising Bureau’s (RAB) RadioGAUGE effectiveness research…
Read more »At Dollywagon we live happily on both sides of the great divide that splits the modern media industry. On the…
Read more »Dollywagon has some great news that we”d like to share with you. We’re proud to announce that two research projects…
Read more »We got another great email today informing us that the Radio Advertising Bureau”s entry for RadioGauge has been voted a…
Read more »Dollywagon”s Jason Brownlee will be speaking at EGTA”s 10th Radio Thematic Day on the 15th October in the glorious city…
Read more »The RAB South Africa is proud to bring you the results of their first ever RadioGauge advertising effectiveness research study….
Read more »Since its inception in January 2008, RadioGauge has become the industry standard tool for measuring radio advertising effectiveness and optimising…
Read more »RAB South Africa inks deal with UK for radio advertising effectiveness tool. The Radio Advertising Bureau (RAB) South Africa has…
Read more »The Online Multiplier – how does radio advertising boosts brand browsing online? Jason Brownlee, founder of Dollywagon Media Science, will…
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