The Influence Engine

Pin-point influencers

Pin-point the most influential blogs, websites and social media users in any market sector or field of interest

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White-paper: Influence

Read the Dollywagon White Paper on the future of defining & measuring Influence across the Social Web

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How it works

Our videos and slide shows explain how we define and measure 'influence' and provide a rookie's guide to network science

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If you want to influence the ecology of discussion, opinion and debate that shapes what people believe about your brand or organisation, the Influence Engine is the most rigorous system available.

Derived from scientific research done at the universities of Oxford and Newcastle in the UK, it finds any market or community of interest on the Internet and then pin-point its most influential members.

As each significant blogger, social network member or website is identified, the Influence Engine reveals the role it plays in shaping consumer perceptions. This radical new system permits the development of new strategies and tactics for pro-actively influencing what people think about any product, company or institution.

Posts from The Influence Engine

Do market researchers get prickly about social web data?

Do market researchers get prickly about social web data?

Consumers around the world generate an avalanche of social media chatter every day. Much of this material takes the form…

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Twitter: a network of influence

Twitter: a network of influence

Dollywagon has teamed up with Research-Live, the official magazine and website of the UK”s globally respected Market Research Society (MRS)….

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Cher Lloyd tweet meme: sarcasm does not compute

Cher Lloyd tweet meme: sarcasm does not compute

We”ve had some interesting questions about our powerful approach to analysing content from the social web. The questions came from…

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Real-time Twitter content analysis

Real-time Twitter content analysis

Here”s a new image (below) that we”ve quickly made for a Biotech client. We”ve built a simple browser-based interface that…

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Analysing the content of 100,000 tweets about cosmetics

Analysing the content of 100,000 tweets about cosmetics

Most big companies today now use some kind of ‘listening platform’ to monitor market-relevant keywords and brand mentions on the…

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Analysing the Murdoch Phone Hacking transcripts #2

Analysing the Murdoch Phone Hacking transcripts #2

Our last post featured a quick experiment to see what happens when we take a large quantity of newsworthy text…

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Analysing the Murdoch Phone Hacking transcripts

Analysing the Murdoch Phone Hacking transcripts

Like many people the Dollywagon team has been appalled and fascinated in equal measure by the ongoing News International phone…

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Interest intensifies in Twitter-powered stock trading platforms

Interest intensifies in Twitter-powered stock trading platforms

Thanks to the development of the Social Web we are witnessing the emergence of new “massive-passive” data sets. Cynics shouldn’t…

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Influence analysis maps the mind of the Market Research industry

Influence analysis maps the mind of the Market Research industry

We’ve been experimenting with making what I call ‘content networks’. “So what?” I hear you ask. Well, content networks might…

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Predicting the future of the smartphone market with Twitter

Predicting the future of the smartphone market with Twitter

Our last post discussed how the Influence Engine can deliver valuable market intelligence by detecting hidden market structures and relationships…

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