The Influence Engine

Pin-point influencers

Pin-point the most influential blogs, websites and social media users in any market sector or field of interest

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White-paper: Influence

Read the Dollywagon White Paper on the future of defining & measuring Influence across the Social Web

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How it works

Our videos and slide shows explain how we define and measure 'influence' and provide a rookie's guide to network science

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If you want to influence the ecology of discussion, opinion and debate that shapes what people believe about your brand or organisation, the Influence Engine is the most rigorous system available.

Derived from scientific research done at the universities of Oxford and Newcastle in the UK, it finds any market or community of interest on the Internet and then pin-point its most influential members.

As each significant blogger, social network member or website is identified, the Influence Engine reveals the role it plays in shaping consumer perceptions. This radical new system permits the development of new strategies and tactics for pro-actively influencing what people think about any product, company or institution.

Posts from The Influence Engine

Twitter data can look beautiful

Twitter data can look beautiful

Throughout my time as a media researcher, the people who always impress me most are the alchemists that transform a…

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'Marketing: The Art of' conference presentation

'Marketing: The Art of' conference presentation

Dollywagon”s Jason Brownlee spoke to a “standing-room-only” break-out session at this year”s “Marketing: The Art of” conference, held at the…

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Defining influence is a ‘black art’ – it needn’t be

Defining influence is a ‘black art’ – it needn’t be

Defining and measuring “influence” often seems like a black art. A quick Google search will turf up lots of methods…

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Social Network Analysis can save *a lot* of time and money – a case study

Social Network Analysis can save *a lot* of time and money – a case study

We received interesting feedback about our recent post that told the story of an Influence Engine client that could have…

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Should government economic development be more like Twitter?

Should government economic development be more like Twitter?

John Robb, author of the Global Guerrilla blog, has written a provocative post about the ‘cognitive slavery’ of social media…

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Does the Influence Engine lower the costs of social media?

Does the Influence Engine lower the costs of social media?

A new client recently came on board with Dollywagon to test the Influence Engine. They (a leading global media agency)…

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Does the Influence Engine weed out spammers?

Does the Influence Engine weed out spammers?

Our last blog post about the Top 40 List of #NEfollowers provoked an interesting comment from chris@ooer.com (check out the…

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Who are the most influential #NEfollowers?

Who are the most influential #NEfollowers?

Dollywagon has developed an Influence Engine that can pin-point the key leaders, influencers and idea creators in any online community…

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A rookie’s guide to network science – new videos

A rookie’s guide to network science – new videos

When people hear about the Influence Engine and learn what it can do, they often want to know how it…

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UK General Election – is Twitter having any impact?

UK General Election – is Twitter having any impact?

Dollywagon”s latest network analysis of hash tag usage on Twitter during the current General Election raises some interesting questions. The…

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