Push-to-Surf

What it does

Push-to-Surf successfully combines data on internet browsing, off-line media consumption and media planning schedules.

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Case studies

The Online Multiplier is credited with changing how advertisers use radio to drive consumers online to interact with their brands.

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How to use it

Measure the performance of TV, Press and Radio advertising at driving consumers online to engage with your brand.

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Push-to-Surf is a ground-breaking research system.

It uses sophisticated consumer research, web technology and data analysis techniques to capture the actual moments when off-line display advertising prompts consumers to search on-line for a product, brand or service.

Posts from Push-to-Surf

Do market researchers get prickly about social web data?

Do market researchers get prickly about social web data?

Consumers around the world generate an avalanche of social media chatter every day. Much of this material takes the form…

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Twitter: a network of influence

Twitter: a network of influence

Dollywagon has teamed up with Research-Live, the official magazine and website of the UK”s globally respected Market Research Society (MRS)….

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Cher Lloyd tweet meme: sarcasm does not compute

Cher Lloyd tweet meme: sarcasm does not compute

We”ve had some interesting questions about our powerful approach to analysing content from the social web. The questions came from…

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Real-time Twitter content analysis

Real-time Twitter content analysis

Here”s a new image (below) that we”ve quickly made for a Biotech client. We”ve built a simple browser-based interface that…

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Analysing the content of 100,000 tweets about cosmetics

Analysing the content of 100,000 tweets about cosmetics

Most big companies today now use some kind of ‘listening platform’ to monitor market-relevant keywords and brand mentions on the…

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Analysing the Murdoch Phone Hacking transcripts #2

Analysing the Murdoch Phone Hacking transcripts #2

Our last post featured a quick experiment to see what happens when we take a large quantity of newsworthy text…

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Analysing the Murdoch Phone Hacking transcripts

Analysing the Murdoch Phone Hacking transcripts

Like many people the Dollywagon team has been appalled and fascinated in equal measure by the ongoing News International phone…

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Interest intensifies in Twitter-powered stock trading platforms

Interest intensifies in Twitter-powered stock trading platforms

Thanks to the development of the Social Web we are witnessing the emergence of new “massive-passive” data sets. Cynics shouldn’t…

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RadioGAUGE proves that radio advertising works in South Africa

RadioGAUGE proves that radio advertising works in South Africa

The ground breaking findings from the first three waves of the South African Radio Advertising Bureau’s (RAB) RadioGAUGE effectiveness research…

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Influence analysis maps the mind of the Market Research industry

Influence analysis maps the mind of the Market Research industry

We’ve been experimenting with making what I call ‘content networks’. “So what?” I hear you ask. Well, content networks might…

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