Twitter: a network of influence
Dollywagon has teamed up with Research-Live, the official magazine and website of the UK’s globally respected Market Research Society (MRS)….
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Push-to-Surf successfully combines data on internet browsing, off-line media consumption and media planning schedules.
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The Online Multiplier is credited with changing how advertisers use radio to drive consumers online to interact with their brands.
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Measure the performance of TV, Press and Radio advertising at driving consumers online to engage with your brand.
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Dollywagon has teamed up with Research-Live, the official magazine and website of the UK’s globally respected Market Research Society (MRS)….
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We’ve had some interesting questions about our powerful approach to analysing content from the social web. The questions came from…
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Here’s a new image (below) that we’ve quickly made for a Biotech client. We’ve built a simple browser-based interface that…
Read more »Most big companies today now use some kind of ‘listening platform’ to monitor market-relevant keywords and brand mentions on the…
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Our last post featured a quick experiment to see what happens when we take a large quantity of newsworthy text…
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Like many people the Dollywagon team has been appalled and fascinated in equal measure by the ongoing News International phone…
Read more »Thanks to the development of the Social Web we are witnessing the emergence of new “massive-passive” data sets. Cynics shouldn’t…
Read more »The ground breaking findings from the first three waves of the South African Radio Advertising Bureau’s (RAB) RadioGAUGE effectiveness research…
Read more »We’ve been experimenting with making what I call ‘content networks’. “So what?” I hear you ask. Well, content networks might…
Read more »Our last post discussed how the Influence Engine can deliver valuable market intelligence by detecting hidden market structures and relationships…
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