Push-to-Surf

What it does

Push-to-Surf successfully combines data on internet browsing, off-line media consumption and media planning schedules.

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Case studies

The Online Multiplier is credited with changing how advertisers use radio to drive consumers online to interact with their brands.

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How to use it

Measure the performance of TV, Press and Radio advertising at driving consumers online to engage with your brand.

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Push-to-Surf is a ground-breaking research system.

It uses sophisticated consumer research, web technology and data analysis techniques to capture the actual moments when off-line display advertising prompts consumers to search on-line for a product, brand or service.

Posts from Push-to-Surf

Why do people still listen to radio – is it a social network thing?

Why do people still listen to radio – is it a social network thing?

At Dollywagon we live happily on both sides of the great divide that splits the modern media industry. On the…

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Twitter data can look beautiful

Twitter data can look beautiful

Throughout my time as a media researcher, the people who always impress me most are the alchemists that transform a…

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'Marketing: The Art of' conference presentation

'Marketing: The Art of' conference presentation

Dollywagon”s Jason Brownlee spoke to a “standing-room-only” break-out session at this year”s “Marketing: The Art of” conference, held at the…

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Dollywagon projects win silver, then gold!

Dollywagon projects win silver, then gold!

Dollywagon has some great news that we”d like to share with you. We’re proud to announce that two research projects…

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Dollywagon is speaking at 'Marketing: the Art Of'

Dollywagon is speaking at 'Marketing: the Art Of'

The forthcoming Marketing: the Art Of conference offers a snapshot of all that is current in the world of marketing…

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Defining influence is a ‘black art’ – it needn’t be

Defining influence is a ‘black art’ – it needn’t be

Defining and measuring “influence” often seems like a black art. A quick Google search will turf up lots of methods…

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'Team Dollywagon' cycle jersey competition

'Team Dollywagon' cycle jersey competition

Dollywagon is named after a mountain in England”s Lake District, where we”re based. It”s a great place for cycling enthusiasts…

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RadioGauge gets another nomination – Campaign Media Awards 2010

RadioGauge gets another nomination – Campaign Media Awards 2010

We got another great email today informing us that the Radio Advertising Bureau”s entry for RadioGauge has been voted a…

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Social Network Analysis can save *a lot* of time and money – a case study

Social Network Analysis can save *a lot* of time and money – a case study

We received interesting feedback about our recent post that told the story of an Influence Engine client that could have…

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2010 EGTA Radio Conference, Istanbul

2010 EGTA Radio Conference, Istanbul

Dollywagon”s Jason Brownlee will be speaking at EGTA”s 10th Radio Thematic Day on the 15th October in the glorious city…

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